Game Lounge

goal

Create Brand Identity that while being social media friendly would also be easily understood by the NFT community

‍

Brief Summary

GameLounge worked on a gaming rooms ecosystem with the NFT products and understood the obvious connection between a unique design and a social media traction.

‍

Challenges

Since we had no budget to conduct the required research, we were forced to draw on experience and understanding of that particular field. The main focus was not the identity itself but all the mechanisms that would be used to maximize the social media buzz / effect after the launch.

‍

Tools and technologies: 

website & animation:

‍Webflow, html (gsap, css), Whale Sync, AirTable 
‍

design system & graphics:

‍Photoshop, Illustrator, Figma 
‍

Client communication:

‍dedicated Discord channel